"Design is about being in the
moment, but confident in what
makes you unique. My Handbags
are a fun way to express the
essence of you, with the function
of what works everyday."

Danielle DiFerdinando began her journey in the fashion industry at the age of 18. The ambitious Maryland native's passion began on a study abroad trip to Europe, where she studied the design and manufacturing process of several major high-end design houses. During an internship with Bergdorf Goodman, she seized the opportunity to get noticed and began carrying a different bag of her own design to work each day. Her plan paid off. The cosmetic buyer took interest in Danielle's work and asked her to create a line of cosmetic bags for the store. Before long, Danielle was designing complete leather collections for Bergorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale's and Lane Crawford.

After the recession in 2008, Danielle began using leather alternatives to give her clients the same caliber of design at a more affordable price. This led to the development of special productions for Dillard's, HSN and Nordstrom. Having already seen an impressive amount of success in just a few years, a personal and professional highlight came in 2011 when Danielle was chosen to design a limited edition tote for Oprah's O You! Conference in Atlanta. The tote went home with over 5,500 guests and was featured in O Magazine and Oprah.com. The brand continues to grow, with offices in New York, L.A., and Hong Kong, and its newly introduced collection of soft non- leather goods including wallets and iPad cases.

Never taking her success and good luck for granted, Danielle is committed to giving back. She volunteers and helps raise money for charities like Ronald McDonald House and the Cal Ripken, Sr. Foundation. This past October Danielle designed a signature pink Jelly Tote for Breast Cancer Awareness Month, with a portion of the proceeds donated to Susan G. Komen for the Cure. Given the project's success, Danielle looks forward to continuing in 2012.

The Brand


Danielle Nicole was created to offer fashion savvy consumers chic and affordable bags that represent the latest fashion trends- delivering the right look at the right time. Danielle's designs showcase a unique blend of functional style with intricate detailing. The collection is currently sold in retailers such as Nordstrom, Lord & Taylor, Macy's, Harvey Nichols Hong Kong, Saks Mexico City, and Coin in Italy. Danielle Nicole has received a tremendous amount of international exposure, with many styles being featured across all media channels.


The collection has been highlighted in publications such as The New York Times, People, Elle, Lucky, and Harper's Bazaar, as well as on NBC's "Today" show. Danielle Nicole bags are seen carried by the likes of celebrities such as Kate Hudson, Kim Kardashian, and many more!