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"Design is about being in the
moment, but confident in what
makes you unique. My Handbags
are a fun way to express the
essence of you, with the function
of what works everyday."
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Danielle DiFerdinando began her journey in the fashion industry at the age of 18.
The ambitious Maryland native's passion began on a study abroad trip to Europe,
where she studied the design and manufacturing process of several major high-end
design houses. During an internship with Bergdorf Goodman, she seized the
opportunity to get noticed and began carrying a different bag of her own design to work
each day. Her plan paid off. The cosmetic buyer took interest in Danielle's work and
asked her to create a line of cosmetic bags for the store. Before long, Danielle was
designing complete leather collections for Bergorf Goodman, Neiman Marcus, Saks
Fifth Avenue, Bloomingdale's and Lane Crawford.
After the recession in 2008, Danielle began using leather alternatives to give her
clients the same caliber of design at a more affordable price. This led to the
development of special productions for Dillard's, HSN and Nordstrom. Having already
seen an impressive amount of success in just a few years, a personal and professional
highlight came in 2011 when Danielle was chosen to design a limited edition tote for
Oprah's O You! Conference in Atlanta. The tote went home with over 5,500 guests and
was featured in O Magazine and Oprah.com. The brand continues to grow, with offices
in New York, L.A., and Hong Kong, and its newly introduced collection of soft non-
leather goods including wallets and iPad cases.
Never taking her success and good luck for granted, Danielle is committed to giving
back. She volunteers and helps raise money for charities like Ronald McDonald House
and the Cal Ripken, Sr. Foundation. This past October Danielle designed a signature
pink Jelly Tote for Breast Cancer Awareness Month, with a portion of the proceeds
donated to Susan G. Komen for the Cure. Given the project's success, Danielle looks
forward to continuing in 2012.
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